New LYCRA® SPORT technology Merchandising kit launched
Turnkey merchandising materials
The merchandising tool kit includes photography for bespoke items, as well as hang tags, posters, and hanger cards that can be co-branded. Digital video, banner ads and social media guidelines are also available. All the pieces feature the LYCRA® SPORT brand tagline as well as a signature step and repeat watermark: “Because Comfort and Performance Matter™”.
In-store merchandising POP banner promotes LYCRA® SPORT technology for technical sportswear with lasting performance
Are you a mill?
The merchandising tool kit adds value when you are selling your LYCRA® SPORT technology PCE™ certified fabrics downstream. Brands and retailers will appreciate being able to promote the LYCRA® brand to consumers who view it as a symbol of quality assurance. The addition of these merchandising tools to support your sales pitch could clinch the deal for you.
Why should you submit your fabric to be LYCRA® SPORT technology certified, and how do you sell it to your customers?
LYCRA® SPORT technology fabric swatches showing the PCE™ Index that grades the performance of stretch fabric for activewear.
Are you a brand/retailer?
The key to driving retail sales online or in store is to clearly communicate a technology’s benefits at the point of purchase. These exciting new merchandising tools will help you accomplish this. It’s the type of marketing support you can only get from LYCRA® brand.
What is the PCE™ index and how do you educate shoppers about its benefits?
In-store co-branded POP posters promoting performance stretch activewear made with LYCRA® SPORT technology.
Increase sales with co-branded merchandising
Contact your marketing representative now to order hangtags and POP materials or contact us online.
LYCRA® and PCE™ are trademarks of The LYCRA Company.
Contact
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The LYCRA Company
David Capdevila
Product Marketing & Merchandising Manager - 西班牙